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That meeting didn’t keep?

Good. Get on the phone and set three more meetings.

That client decided to not work with you?

Good. Analyze why and improve your pitch.

The markets are in turmoil?

Good, a chance to show your clients the value you add in bad times.

Good, because you can get new clients since other advisors are afraid as they haven’t done their job in the good times to prep for the bad ones.


Lost your position?

Good, found the next Amazon or Uber.

“Look well into thyself; there is a source of strength which will always spring up if thou wilt always look.”
Marcus Aurelius, Meditations

Plague closed your University?

Good, go invent calculus like Sir Isaac Newton or write an app or that book.


Good is where you find it.

Jocko Willink’s favorite leadership line is “Good.” Because in every obstacle is the way. Because resistance makes us stronger, more resilient. Better.

Bruce Lee wrote The Tao of Jeet Kune Do while recovering from a broken back. He honed his philosophies, analyzed his weaknesses, drew inspiration from other systems and emerged as the legend we remember.

Michael Jordan got cut by his high school team and it lit a fire that led to six NBA titles and one of the most complete and dominant athletes in any sport.


Lose a small battle to rethink your strategies so you win the war.

Fail so that you can succeed.

Enlightenment often comes from a smack in the face, the brutal shock of loss.


Never let a crisis be lost.

In chaos lies opportunity.

The Obstacle is the Way.

Bad is truly Good.

Now go and figure it out.

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