Incentivizing Your Clients to Use Introduction Machine
Incenting Your Clients to Use Introduction Machine
Always check with your Home Office on incentive rules to make sure you are compliant.
But once you’ve done that and know that it’s ok, you can use the Introduction Machine to enhance your referral gathering efforts in a simple way that gets your clients in the game with you.
One of the guys in my old office held an annual ski trip, and had drawings on the bus. Every introduction his clients gave would get a ticket for the drawings, so the more introductions the greater the chances of winning. He also had a second drawing with a minimum number of introductions (I believe 10 for the year) to get into that drawing, which was for some even better prizes. So more is better, and Introduction Machine will make it convenient and easy for your clients to participate.
I used to do a quarterly poker tournament, and the invites went to my top clients for the quarter in terms of the number of introductions. Limit was nine clients invited, and a month before hand I’d let the top 15 or so know where they stood. You’d be amazed at how they would jockey and give additional referrals to get a seat at that table…
Do something fun that you enjoy that clients would like too. Do it on a short enough cycle time if possible so that there is a little urgency, but long enough that you can give your clients feedback so that they can try to step up a bit. We here at Introduction Machine would love to hear your stories!
So here are some ideas we have used or seen that help make clients want to share more Introductions with you, to gamify the process of building your Introduction Based Business and get your clients actively involved in your growth.
Invite only events. Have special events throughout the year that are limited to a small number (thanks COVID!) and are intimate that those who attend will truly appreciate. The classic one is the golf foursome, but I don’t like golf and so looked for alternatives such as:
- Beer, wine, or whisky tasting. I have friends who are experts in all of these areas, so getting two or three clients in my office and having them each bring someone that appreciates a fine whisky or a great stout is pretty easy to do, low cost (relatively), and fun. You can invest a lot of time with each of the people and relax while building great relationships.
- Cook. I would have a client over and cook every once in a while. They would bring a friend that had some similar interests (Yankees fan, martial artist, you chose something that you and that client share in common) and we’d have anywhere from burgers and beers with the Yankees game on to a slow cooked Indian meal while discussing our writing process to having a client teach you how to roll sushi. Anything that allows you to break bread and bond over shared interests is good.
- Movies. Some of my friends are movie buffs and will have a handful of people over once or twice a week for a month before the Oscars, to watch and discuss films. You can easily replicate this on a low key basis, and be able to have some wonderful conversations, plus the excitement of the opening of the envelopes that will probably lead to some intense texting and debate.
- Fight Club. OK, first rule of this one is DO talk about Fight Club. Find your handful of clients that enjoy this and get together for fights, with price of admission of bring someone that you should meet that is also a fight fan.
- Fur babies. People love their pets. More than their kids it seems. Do something involving pets.