“Anybody who is highly successful at what they do has a process” one of my closest friends told my son this weekend while he was working on his Engineering Merit Bade for Boy Scouts. And this guy is a GREAT engineer, the best I’ve ever met at getting large, complex systems to work right. He is spot on.
Successful writers usually have a process, be it working every day at the same time for a minimum amount of time no matter how they feel, or how they research their next book. They use their own language to tell stories that move the reader, often changing their perspective in the process.
The Great Masters had an approach and process to painting, covering everything from sketching ideas to making their paints. Those who used a systematic and repeatable technique produced multiple works of art that are canon. Excellence is not usually a hit or miss, throwing paint against the wall mess (unless you are Jackson Pollock, who made it his signature style).
Great athletes have their routines that help them get in the zone, that help them produce. These aid them in getting the repetitions needed for excellence, and the Hall of Famers generally practiced harder than they needed to to simulate game conditions and push their performance to the level of immortality.
What is your process to build an Introduction Based Business? Are you consistent with how you systematize your efforts, or are you sporadic and spastic in your production?
A consistent process, even if flawed, is better than winging it. Talent will top out without understanding and practice, but processes lead to predictability of outcomes. Processes can be improved continuously, and lead to greater production.
If you don’t have a process for continuously getting Introductions of the type you want and in the numbers that you need to achieve your goals, get one. Create it or steal it from someone else, just get one.
If you take another’s process to build your business though, make sure you personalize it. Break it down into the steps, and make sure the steps are aligned with your personality type or else you will create internal friction that potential clients will easily see and you will struggle. Better to be a decent (and improving) version of yourself than a bad knockoff of someone else. Subscribers to The Intro Machine Training Site can see not just excellent verbiage that has been successful for others, but the blueprint of how many top producers have structured their process for garnering Introductions. Steal it and tinker with it. Play with it. Understand A process thoroughly so that you can then alter it to fit you, before you master it.
Adopt an SOP, a Standard Operating Procedure. Even if not perfect or if done more often than not but not every time, this is drastically better than just going by gut every time unless you are among the truly gifted. Yet those who go from Gifted to Great still have a process to maximize their abilities. Improvement rarely happens by accident, but with intent.
Companies spend billions a year improving their processes, because it results in billions more of output and profit. Learn from them.
Getting better is 100% within your control, because by focusing on the process (instead of outcomes), on something that you can control, you can systematically increase your capabilities and ultimately your bottom line. Adopt a process so that you too can become an intro machine.